Seth Godin has a post today asserting that low ad click-through means the audience is "starving great content". He goes on saying:
If you like what you’re reading, click an ad to say thanks.
This is quite a timely post for me as I have been spending quite a bit of time thinking about depressed online ad revenues in the Turkish market. In the context Seth proposes, has the Turkish internet audience been punishing (or at least, not showing enough support for) the Turkish internet properties?
I am not sure that it would work in the way Seth suggests. There’s quite a bit of a burden on the advertiser’s side to reward my click. The ads have to be timely and in context. Otherwise, my "tip-click" is not useful for the advertiser.
Interesting thought, nevertheless.