On the heels of my posts on how sports, specifically football (soccer) could be the unifying factor in a MySpace-like social networking platform, came the announcement for Joga, the new social networking platform from Google and Nike.  A nice tie-in is the Joga Bonita TV campaign starring one of my heroes, Eric Cantona.  I expect Joga to capitalize on the World Cup fever.  There has to be independent plays going after this niche, too.  I am excited to see the space develop.

UPDATE: I commented on Baris’s blog on how Joga’s biggest assets (Google and Nike) will also be its biggest handicaps.