I have been prophesizing that the World Cup will be a booster to digital entertainment.  Rafat’s reporting some figures to the same prophecy.

…the FIFA World Cup will give a boost to mobile TV and video,
contributing $300 milliion of the $1.2 billion revenues from the sector
this year. I’m glad that’s clarified — the rest of the press release
refers to “Mobile TV to generate US$300 million in revenue in the
build-up and duration of the World Cup”, whereas I think most of the
revenue will come from video clips rather than broadcast mobile TV.

Sports is so conducive to sharing and the World Cup, by its nature, separates those who go to the games to watch, and those who stay back.  The need to communicate remains.  And Mobile video and will come to the rescue.