The second half of the Interactive Marketing Summit was stronger.  The hightlights included:
– Fatos Karahasan‘s discussion on interactive marketing principles (although I found some of the generalizations, well, too general)
– a presentation by Alemsah that provided a sampling of Web 2.0 successes around the world
– a walk-through by Bulent Boytorun of Zap Medya, on web advertising arithmetic