Frequently, I come across brilliant writing that makes me feel like a very weak communicator. Umair Haque is a writer/thinker that is the author of many of these. He has a brilliant recent post titled Strategy 2006, in which he discusses the upcoming revolution in the media industry, in a list format. He concludes with:
11) The world becomes a much more interesting place…
I agree with Umair, but think he’s underestimating the upcoming impact. One of the reasons why I feel that he’s underestimating is the breakneck speed that the media companies are formulating their video strategies. Proof?
Notice these are all links to old media outlets. Also notice that the oldest of these articles is 5 days old (OK, that’s a bit biased because of the CES). So, this is not blogsphere jabber. According to Marketwatch’s Bambi Francisco (free registration req’d):
"It took iTunes about a third of the time, or one week, to sell 1 million songs back in April 2003, when the iTunes Music Store launched
with just 200,000 titles. Now, less than three years later, iTunes has
more than 2 million titles from record labels and independent artists
and has already become the No. 7 music retailer, according to NPD."
So I am expecting the visual media industry (TV, film & video) to learn quickly what the music industry has painfully learn.