Exhibit A: Evidence that the Media2.0 Disruption will be Huge

Is NBC really planning to distribute content via its own set-top box?  It’s being reported via Reuters, and really nowhere else, so I don’t know if this is accurate.  If it is, I think it’s idiotic that NBC is doing deals with HW/SW companies like Aeon Digital.  Why lock itself up?  With its brand strength, all that NBC needs to do is:

  1. Digitize its content
  2. Make it findable
  3. Set the rules on how it gets paid

Why are they risking all kinds of potential trouble by alliances like these?  If Aeon wants to feature NBC content, it can agree to pay NBC and get the syndicated content. No need to complicate things.

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