At SelectMinds, we spent a lot of time thinking about stakeholder relationship management. Our specific challenge was getting companies to look at their alumni (former employees) as sources of diverse value, e.g. re-recruitment candidates, potential clients, etc. We knew that the concept could be applied to various stakeholder groups, and were frustrated at how closed-minded most companies were about looking at these stakeholders outside of their explicit context.
Today, reading the paper, I came across an article (in Turkish) that demonstrated one of the most brilliant examples of effective stakeholder relationship management. Escort Computer, a leading Turkish PC maker, is offering a 15% discount on all
laptops desktop computers, to its shareholders. While I am sure there are details, such as how many shares one has to hold and how long, this hints at Escort’s perspective on its shareholders. Very impressive, especially in a market where investor relations is still a crude notion.