iTunes Pricing

Nick Carr has commented on the new subscription pricing on iTunes.  I am watching keenly as digital media distribution models mature.  I do not yet have a call on how the audio and video distribution and pricing will evolve, but I do believe that most experiments today have their roots in the analog world that we all grew up in: records, radio and TV.  I suspect that there will be a significant (albeit slow) change in the consumer behavior and, when the dust settles, the models we’ll see will have to take into account the inherent characteristics of digital media:

  • malleability – microchunks ready for creative input and mashups
  • portability – created for consumption over various mediums and formats
  • flexibility – respecting the power of the consumer for her choices in form of payment

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