CBS’s Bold Play Seems to Be Successful

I was not alone in my excitement around CBS’s decision to air the NCAA tournament on demand for FREE.  The blogsphere was aglow with anticipation.  Now, it’s breaking records.

Good job for CBS.  Their wins will be larger than their costs in this initiative.  I wish NBC had done the same with the Olympics. And I hope we’ll see more of this in the summer from Germany.

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