MySpace’s Search Opportunity

Bambi Francisco wrote a thoughtful column (and a blog post) on a very intriguing topic:  Could (or, will) MySpace launch its own search tools to capitalize on the reported 8.2% search traffic it’s pushing Google’s way? (UPDATE: Mark Pincus doubts this figure.)  She goes on to suggest:

…on the Web, global communities based on shared interests are actually the newest forms of clustering audiences for advertisers.

And, of course, MySpace is the largest such collection of such communities.

I think she’s touching on one of the most under-performing promises of the internet – the true intention-based ad model.  Google comes the closest so far, with the PPC offer. MySpace, mined intelligently, and coupled with a good search engine, could be better.

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