Kleiner Perkins’s 7 Rules for Software Start-ups

Don Dodge is relaying some wisdom from KP’s Ajit Nazare, based on a panel discussion. 

Kleiner Perkins‘s 7 rules for start-up are:

  • Instant Value to customers – solve a problem or create value with the first use
  • Viral adoption – Pull, not push. No direct sales force required
  • Minimum IT footprint, preferably none. Hosted SaaS is best.
  • Simple, intuitive user experience – no training required.
  • Personalized user experience – customizable
  • Easy configuration based on application or usage templates
  • Context aware – adjust to location, groups, preferences, devices, etc.

Nothing revolutionary, but it’s a succinct list, and one to think about for a minute of two, if you have a software venture.


UPDATE: Paul Kedrosky has added his own 8th rule to this list.

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