Kleiner Perkins‘s 7 rules for start-up are:
- Instant Value to customers – solve a problem or create value with the first use
- Viral adoption – Pull, not push. No direct sales force required
- Minimum IT footprint, preferably none. Hosted SaaS is best.
- Simple, intuitive user experience – no training required.
- Personalized user experience – customizable
- Easy configuration based on application or usage templates
- Context aware – adjust to location, groups, preferences, devices, etc.
Nothing revolutionary, but it’s a succinct list, and one to think about for a minute of two, if you have a software venture.
UPDATE: Paul Kedrosky has added his own 8th rule to this list.