Don’t Target Large and Obvious Markets

Nivi pulls this gem out of The Innovator’s Solution:

“Because the process of securing funding forces many potentially
disruptive ideas to get shaped instead as sustaining innovations that
target large and obvious markets, the very process of getting the money
to start a venture actually sends many of them on a march toward

Food for thought…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s