I commented last week on the reported transaction between IPG and Facebook. Well, it turns out that my suspicions were valid, and that the deal was a misunderstanding. There has been a clarification, reported by Rafat Ali, that the deal consisted of:
- an agreement that IPG would spend $10m in advertising on Facebook,
- an equity stake of 0.5% in Facebook going to IPG, at a valuation around $500m, and;
- the two agreements were separate.
This will let me take both IPG and Facebook a lot more seriously down the line.