Facebook Clarification

I commented last week on the reported transaction between IPG and Facebook.  Well, it turns out that my suspicions were valid, and that the deal was a misunderstanding.  There has been a clarification, reported by Rafat Ali, that the deal consisted of:

  • an agreement that IPG would spend $10m in advertising on Facebook,
  • an equity stake of 0.5% in Facebook going to IPG, at a valuation around $500m, and;
  • the two agreements were separate.

This will let me take both IPG and Facebook a lot more seriously down the line.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s