My expectations of the Turkish online advertising market have been pretty cautious. My approach was that with the adjustment in the USD-TRY exchange rates, we may have a fairly flat 2009 on dollar basis.
Then, yesterday, after yet another panel I participated in on the Turkish VC sector, I had a very brief conversation with a friend who runs a successful interactive agency. He quickly shared that:
- One client of his, a major FMCG company, is dramatically increasing its online spend for 2009
- Another FMCG co, with relatively minor online ad presence is starting to explore more aggressively
He said he may blog about these, in which case he may disclose who the companies are. If he does, I’ll update this post.
Music to my ears…