Broken Email

Email-icon The "email is broken" meme is not new.  I continue to depend on email for the bulk of my professional activity and have done a decent job managing my mailbox relatively effectively, unlike some others, who have declared email bankruptcy (I have no doubt they have significantly more inbound email than I do).  I also subscribe to Fred's assertion that Social Networking has usurped email in lightweight communications.

However, I also think that there is room for creativity and innovation in how email works right now.

Last week, I used email to communicate the launch of a recent investment of mine, Grupanya.  Since email allows for easy personal targeting, I crafted a few different messages for a few distinct audiences.  Then used email to send it out.

The result was appalling.  About 25% of the emails I sent out bounced back.  I do recognize that it's the fact I do a lousy job keeping my address book up-to-date, but with all application intelligence that surrounds us, that should not really be my burden.  There's a ton of data in the cloud that knows my relationships and that data can be turned into an intelligent contact management application.

Plaxo, at one point ,had a legitimate chance at this but they screwed it up by turning themselves into spammers.  Now the most likely candidates are Linkedin and Facebook, but neither really seems focused on this.  I think there lies a huge opportunity.

2 thoughts on “Broken Email

  1. i just imagine a basic application pluggable to the outlook, outlook express, thunderbird alike email clients.
    Doing what?
    1. Sends test emails to the address list
    2. Emails could have some quotes and an explanation why we need to send it.
    3. Plugin examines returned emails by tracing all incoming mails and tags smtp error codes.
    plugin advices about non existing emails, bounced emails with a more human readable explanation.
    Then you could easily keep the current contact list clean and tidy 🙂
    pitfalls: irrelevant errors like;
    1. email box full etc. should handled
    2.extra mail traffic to every recipient
    3. you need manually choose from tagged contacts.


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