The Power of Real Time: the Super Bowl Twitter Experience

Twitter-cheerleaderI watched parts of Super Bowl LXVI in a lounge at LAX, on my way to the Bay Area.  Not being in an ideal setting, quite distant to the screen, my natural instinct was to tap into my second screen to enhance the experience, so I fired up Twitter on my iPhone, and came face to face with the new social media reality for essentially the first time.

Now I am reading that it was a Twitter record with 12K tweets per second during the game.  While TV viewership is flat, the real time web was alight with interaction, commentary and sharing, demonstrating what is now possible in the connected world.

I really think it's a combination of a few separate curves that is defining the new real time web experience.  On one hand, the community is getting more fluid in its expression.  Conventions are being established and the new vocabulary and interaction modes are now better understood by all.  Some of the early clumsiness has now diappeared.

Secondly, the commercial voices are better integrated. So when Madonna or Shazam or Foursquare are interacting with their audiences, that is also more fluid.

And most importantly, the online communities are extremely comfortable integrating the living room experience to their online conversations.  For me, Twitter was an enhancing addition to my TV yesterday.

All of this tells me that we are still in the very early stages of media and entertainment disruption we are seeing enabled through the connected economy.  It also tells me there will be many more great businesses that will be created in this realm.  What excitement to feel on the month of the Facebook filing.

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