Startup data provider CB Insights had an April Fool’s Day blog post on how they are launching a new VC fund.  The announcement post was quite amusing, full of over-the-top claims on their plans and strategy.

Yesterday, they provided a clarification in their daily newsletter that this was a joke, since they had received messages from LPs asking for their PPM, pitch decks form companies looking for VC funding, and resumes from people looking for a VC job.

Not very surprising.  Our industry has become very buzz-word driven in how we talk about our strategy.  If you look at marketing language from VC funds, you’ll find a lot of throw-away language and realize that it’s difficult to tell one firm from the other.

Let’s hope that some real VC funds don’t eventually turn into jokes.