If you are a technology startup targeting Turkish enterprises, you’d better bring your magnifying glass with you. Here’s an unpopular fact:
Turkish enterprises are tiny!
Let’s take a closer look. On the 2015 Turkish Fortune 500 list, #500 is a company called Metag. Annual sales: 284m TL (about $100m). By contrast, the #500 company in the US is Burlington Stores with $5.1b in sales, 50X the size of Metag.
Another way to look at this would be by absolute size. If you determine that your target market is companies with >$1b in sales, your target list would have only 40 companies in Turkey.
The US economy is about 20X the size of the Turkish economy ($16tn vs $800b), so you get the picture. It’s not just the relative market size. There are a lot more enterprises to sell to in developed markets, and each one is probably a more sophisticated buyer of your services, with larger budgets.