Category Archives: Genel

Relics of PLT (pre-long tail) Times

Posted on by

Unm
I am a Seth Godin fan.  I agree with many of his thoughts and ways.  So today, I was surprised when I saw that his blog has comments disabled.

Anyway, on to my post…

Seth’s ranting about the occasional "Under New Management" sign you see on a shop’s window:

Why would anyone put a sign like this up on her store?

If I liked your store before, now I’m on notice to be careful–it might not be as good.

If I didn’t like your store before, why on earth am I
paying attention to your little sign and why should I go out of my way
to take another chance?

This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect.

He is half-right about the sign being about the owner. Actually, the sign is about the location, the physical store.  That’s one of the friction areas in markets still bound by the economics of scarcity.  I care if the dry cleaned on my block is under new management; it’s relevant to me whether I liked the old place, or not. 

In markets where the friction of location has disappeared, the sign is almost meaningless, as Seth says.

I just wanted to point out the distinction.

M&A Perils: One

Posted on by

Bank of America has recently acquired MBNA, the credit card issuer.  As you well know, merger situations tend to create redundancies, which lead to layoffs.  One has to think, it’s the fear of such layoffs, and the potential to lose one’s job, that causes this type of sad behaviour.

Watching this, you can’t help but expect David Brent to jump in with his guitar.

 

 

Istanbul NEG – MoMoIstanbul Meeting

Posted on by

Logo_mm
We, as the Istanbul NEG organizers, are very happy to announce the launch of Mobile Monday Istanbul. The kick off meeting will be held on Monday, November 6, 2006 at Ericsson Mobility World (See link for directions) between 18:00 and 20:00.

Mobile Monday (MoMo) is a global community of mobile and Internet professionals.  Mobile Monday’s main activity is face-to-face gatherings on the first Monday of every month (or on agreed Mondays). MoMo Istanbul aims to bring Istanbul’s mobile and Internet professionals together to build networking between individuals and companies. Two of the main purposes of the event are to highlight the hot topics of both industries and to share the knowledge of experts.

Agenda of the first meeting will be as follows:

18:00 Informal Gathering
18:30 Welcoming Remarks
18:40 Ericsson Turkey Consumer Lab Results
19:00 Technology Presentation: Done – SmartWarden & Çek-Yolla
19:20 Networking & One-on-One Meetings

We kindly invite you to participate in this event and pass the word to those who would be interested.

Best regards,
Mobile Monday Istanbul
Organization Committee
http://www.MoMoIstanbul.com

Monk Puzzle

Posted on by

Here’s an amusing puzzle, from Marginal Revolution:

One morning, exactly at sunrise, a Buddhist monk began to climb a tall
mountain. The narrow path, no more than a foot or two wide, spiraled
around the mountain to a glittering temple at the summit. The monk
ascended the path at varying rates of speed, stopping many times along
the way to rest and to eat the dried fruit he carried with him. He
reached the temple shortly before sunset. After several days of fasting
and meditation he began his journey back along the same path, starting
at sunrise and again walking at variable speeds with many pauses along
the way. His average speed descending was, of course, greater than his
average climbing speed.

Prove that there is a spot along the path that the monk will occupy on both trips at precisely the same time of day.

My favorite approach to the solution is in the last paragraph.