Minding Your Wallet: Mint & Prosper

When the overrwhelming topic is financial troubles, there are some who benefit.  It looks like CNBC is thriving despite Jon Stewart's attacks (which I find very funny, BTW).

Similarly, I was very impressed with Mint's numbers analyzed by SAI.  $8 – 10m in sales in 2009 is very solid.  Another company which should be thriving these days is Prosper.  Too bad that it has not been accepting new lenders since November. 

My former partner Steve Richmond is launching a new startup, GoalSpring, going after a similar opportunity.  There are opportunities in every market condition.

Modeling Social Media

I came across Nielsen's social media report titled "Global Faces and Networked Places" on Çağlar's blog, and had a chance to skim through it briefly.

It's a useful summary of the state of social media today.  However, it's trying too hard to retrospectively explain the success or failure of various social media properties  It delves into the reasons w-k-w is twice as popular as Facebook in Germany, or why Orkut has succeeded in Brazil rather than other properties.

Social media is an exceedingly complex phenomenon to model.  I think all hindsight attempts to explain the behavior of a large social network's participants are examples of us being fooled by randomness.  We crave patterns and invent them where they don't exist.

Nielsen falls in the same trap.

Facebook vs Google

Readers of this blog will know that I have been a Facebook bull since the botched Yahoo acquisition attempt.  I have iterated that I see Facebook as a technology company trying to own the indentity layer of the internet (AKA the social graph), and that I think it will succeed.  When it does, the $15b valuation Microsoft paid for its stake will look like a bargain.

Now comes the first serious analyst report (from RBC's Ross Sandler, via SAI) that bills Facebook as a threat to Google:

Facebook Could Surpass Google In 2011/2012: If we
assume modest deceleration in growth for both sites (an 85% CAGR for
Facebook and a 20% CAGR for Google), Facebook could surpass Google in
terms of total worldwide uniques, by late-2011 or early-2012.

The argument is based on an extrapolation of the traffic Facebook is sending Google's way, which is growing incredibly rapidly. See graph below, as well as the SAI link for further data.

I think there is a point.  Some will argue that the comparison of Facebook and Google is irrelevant and that one is a social media property while the other is a search engine.  I think it is relevant since the monetization path to both companies goes thorough attention.  Google is great at putting relevant messages in the attention span of the population.  Facebook is perhaps the only other company that can make a similar claim.

So, it's interesting to note the birth of the Facebook vs. Google meme.

Facebookgoogleuniques

Milestone: Seattle P-I to Go All-Web

220px-Seattle_P-I

Seattle Post-Intelligencer, one of the two major newspapers in Seattle, is going web-only today, ceasing to publish its print version.  As far as I know, this is the first case of a major newspaper going web-only.

Last year, we spent quite a bit of time looking at the economics of news on the web.  It's a very important area for the Turkish Internet.  Our conclusions were in line with Clay Shirky's:

Society doesn’t need newspapers. What we need is journalism. For a
century, the imperatives to strengthen journalism and to strengthen
newspapers have been so tightly wound as to be indistinguishable.
That’s been a fine accident to have, but when that accident stops, as
it is stopping before our eyes, we’re going to need lots of other ways
to strengthen journalism instead.

The P-I will require a staff of about 20, according to the NYTimes, so the economics benefits are significant. Plus, the P-I is already an established web property – with over 1.8m monthly AUVs.  It will be interesting to observe whether the editorial quality will suffer.

Facebook and Twitter

There was an interesting concentration of thoughts on social media in my blogflow this weekend, triggered by a post by Jeremy.  I want to put it out as a very brief outline.  First, from danah boyd:

"For American teenagers, social network sites became a social hangout
space, not unlike the malls in which I grew up or the dance halls of
yesteryears."  This was a place to gather with friends from school and church when
in-person encounters were not viable. Unlike many adults, teenagers
were never really networking. They were socializing in pre-exiting
groups.

Adults are not hanging out on Facebook. They are more likely to respond
to status messages than start a conversation on someone's wall (unless
it's their birthday of course). Adults aren't really decorating their
profiles or making sure that their About Me's are up-to-date. Adults,
far more than teens, are using Facebook for its intended purpose as a
social utility.

Social media continues to be age-graded. Right now, Twitter is all the
rage, but are kids using it? For the most part, no. It's not the act of
creating and sharing social nuggets that's the issue. Teens are
actively using Facebook status update, MySpace bulletins, and IM away
messages to share their views on the day and their mood of the moment.

This last point is especially interesting.  Kids are not using Twitter.  Kids have a different sense and sensibility on what should be "public".  The whole "we live in public in the new times" meme is more a creation of adults than what the Facebook generation experiences.

The NYT Magazine also had an article on the topic. It's a typical example of how many adults confuse the utility of Facebook with that of Classmates.com.  The author ends her article with the comment:

"Kids, who will inevitably want to drive a stake into the heart of
former lives, may simply abandon the service (remember Friendster?) and
find something new: something still unformed, yet to be invented — much
like themselves."

In my opinion, this is simply misjudged.  Facebook could not be more different than Friendster.  The investment in the creation of the social graph on FB by every member is enormous. 

Going back to the point on privacy and how Twitter and Facebook, my current thinking is that Twitter is really a feature that makes use of the social graph.  It allowed a lower transaction-cost version of thet FB status update, before FB got to it.  (Thanks, Ali for triggering the thought on this.)  There's a lot more intelligence on Facebook and from a social graph perspective, it will continue to lead. And the social graph is where it will finally convert its attention to value: as the identity layer of the internet.

All of this reminds me of the early process we went through in designing Mondus.  It is a privacy-first environment that allowed for extensive control.  My friend Batuhan Okur recently commented on this in a private conversation.  The problem we faced at Mondus was that it emphasized privacy before it had liquidity.  When Facebook was first growing, it did not have the same problem, since it was hatched in semi-private universes: the Universities.

I predict we'll be seeing more utilities for privacy control in Twitter.  I wonder if FB status and Twitter will converge or not.

13 Brilliant Tips from Paul Graham

I'm a Paul Graham fan.  I think he brings clarity of thought to a fairly soft area: Entrepreneurship.  Here are his 13 things to tell a startup.

1. Pick good cofounders.
2. Launch fast.
3. Let your idea evolve.
4. Understand your users.
5. Better to make a few users love you than a lot ambivalent.
6. Offer surprisingly good customer service.
7. You make what you measure.
8. Spend little.
9. Get ramen profitable.
10. Avoid distractions.
11. Don't get demoralized.
12. Don't give up.
13. Deals fall through.

To this, especially for startups in Turkey, I'd add:

  • Don't wait.  You are usually the only barrier to getting going, not lack of funding or time.
  • Pick depth.  Shallow markets are a problem in turkey.  If you go too niche, you may never get to even "ramen profitable".  Turkish market, in many cases, is itself a niche.  Be careful diving in, as the water may be too shallow.

You can read further thoughts on these at Paul's blog.

Yahoo Looking at Emerging Markets…

So we should be looking right back at Yahoo.

In another leaked memo yesterday, Yahoo's new CEO Bartz is telling other Yahoos:

“While I was still at Autodesk, I traveled extensively through these
emerging markets and am a strong, strong believer in the opportunities
that are out there,” Bartz wrote.

While I am a bit skeptical about the relevance of Autodesk's business (software) to Yahoo's (digital media), and thus the relevance of her observations here, it's nevertheless an exciting quote for those of us in the emerging markets.  Yahoo's been largely ignoring Turkey so far and maybe that's about to change.

Turkish Site on Searchblog

It's not everyday that John Battelle writes about a Turkish company, so this one's worthwhile.  Apparently, a Turkish Flash game site called Oyuncambazi.com (no link!) has been comment-spamming John's blog.  He finally blogged about it and given his high high authority on Google, this post is now the second organic return for a search on "oyuncambazi".

This is really amusing as I hate comment-spam, which costs me a couple of minutes a day, even with my low trafic blog!