Is SaaS Renting?

Emrecan Dogan has a good analysis of content rental business models.  He's created a simple framework for evaluating the dynamics of renting different types of content, and he's taken as examples books, textboks, music, movies, video games and software.

Of this list, the software example has attracted my attention.  I think Emrecan's talking about shrink-wrapped software.  He's attached it an average price point of $90. And he concludes that the rental market potential is low.

This made me think of Software-as-a-Service models, which are frequently thought of as rental models.  But when you approach it using Emrecan's framework, SaaS looks more like a subscription/service model than a true rental model.

Maybe it's just a semantics issue but I have seen so many cases where SaaS is treated like a rental approach that I thought the difference is worth noting.

Future of Filmed Entertainment

Emrecan Dogan has kicked off what promises to be an insightful series on his observations and thoughts on the three areas of filmed entertainment content:

Content Owners
Intermediaries (’gatekeepers’ or ‘middlemen)
End-user Platforms

He's tackling a fascinating area with an enormmous market side, technology attacks from all directions and complex micro-economic forces in play.  I look forward to his thoughts.