I had previously commented on the American Apparel store opening on Second Life, the online 3D digital world, which is imagined, created and owned by the residents.  Now, Duran Duran, the post-punk new-wave rockers enjoying a comeback, are establishing a virtual presence on SL.

With the pressures on music revenues, it’s inspiring to see some bands make bold moves.  However, the critical side of this piece of news is how significant SL has become, with close to 400K members.