Numbers, not Percentages

“The company has been growing by 120% YoY.”

We see similar statements in announcements, press releases and pitch decks everyday. The moment I see percentages, I start thinking about what the company is trying to hide. Most often, it is the fact that it is still tiny.

I can understand this when it’s a general announcement.  You want to get the public’s attention amd impressive numbers (even if they are just percentages) rend to achieve that goal.  For B2B ventures, you may not want to remind your clients that you are still very small, so you try to direct attention to growth rate rather than size.

However, when you are talking to investors, I hoghly recommend disclosing absolute numbers early on. Of course, momentum is important. But, so is size and scope. At least expressed as an order of magnitude.

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