Baris brings to attention two companies that represent the changing economics of online representation.

The first is PayPerPost. This site offers bloggers cash from advertisers if they write on the topic of interest for the advertiser.
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The second is Fake Your Space.  What they do is that they create a fake myspace (or any other SN site)
profile for you where you use the pictures of a model that looks really
hot to represent yourself.  You buy popularity.  They also give you 2
comments per week on your profile, also from good looking people.

As the fight to claim attention escalates, there will be creative approaches, as such. In tandem, new filters, behavioral and technology-based will develop to make our choices healthier.  This type of activity only supports the view that the attention of the content consumer is getting more valuable.